falograph.blogg.se - Digital fundamentals 10th

& blurringAll internet capable - BBC iPlayer on all 3

The 3 screensContent consumption merging.

#6develop for the 3 screensThe devices are merging and blurring.

When you walk through the office door4 activities workInteraction Transaction Research Entertainment

iTV Player catch-upPhone VotingXtra Factor ITV2YouTube ChannelITVFacebookPaper tie-insDanni on TwitterConcertsTwitteriTunesDigitalSpyOnline BettingFan BlogsMags & Papers.

And what you will do.One of the biggest missed opportunities initially: 88 million views + 520K comments and counting And what you will do.YouTube user generated brand spoofs: Durex versus Doveĭigitally.You better know about it. And what you will do.LTM – Eurostar - Heathrow - Tripadvisor - Facebook – Blogs – Mommy Bloggers - YouTube ĭigitally.You better know about it.

#3you are already out thereKnow where, why and what to do about itĭigitally.You better know about it.

Not existSource: Why brands should embrace technological change: Avi Dan AdAge Jan 2010ĭecade (UK) 73% 62% 58%MP3 (51%) SatNav (46%) iPod (43%) YouTube (39%) HD TV (30%)Source: BBC News website.

Homes (USA)45 20 15 10 8 6Source: Why brands should embrace technological change: Avi Dan AdAge Jan 2010 #1It’s going to get fasterFaster adoption.Vice President Beauty Care, Johnson & JohnsonĬould look around.You have to look ahead. Digital Fundamentals:For the confused and.Digital Fundamentals: 10 things you need to know to develop a great digital stratgey and plan