Some clients block images coming through and even filter such emails to the spam folder, so you may need to test this across various clients to find out how images are showing up on the email clients and if performance is affected in any way. Email testing tools will have the provision of previewing emails in mobile versions too. Test Emails in MobileĮmails viewed in web clients will look entirely different when viewed over mobile clients, so testing the emails on mobile/tablet versions is also important. Using these tools, can also separately check emails with. To check, you may need to verify manually on a range of email clients, although there are email testing tools where you can preview how your emails will look when downloaded by various clients. Test rendering of the Email bodyĪs we discussed, each email can look wrong in different email clients. What went wrong? At the very least, you should have tested them over different email clients, because just one mistake and your business suffers! Email testing is as important as that. The same email that looked extremely good in your Gmail inbox, looked all over the place when you checked it in your friend’s Outlook client. Emails roll out but after a few days, you get replies from some recipients telling you that the emails they received didn’t “look right,” and a few found theirs in the spam folder. Before sending it to your mailing list, you test it by sending a copy to your own inbox and all looks good, so you set your campaign live. You might have created a marketing email using one of the popular email campaign tools like Constant Contact or MailChimp. Are you sure your Emails will look great everywhere?
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